Gap: Amazon currently does not have a system in place to address the issue of counterfeit products being sold on its platform.

Solution: Amazon can implement a machine learning-based model that can detect and remove counterfeit products from its platform. The model can analyze product images, descriptions, and reviews to identify any discrepancies or red flags that indicate a product may be counterfeit. Additionally, Amazon can partner with third-party authentication services to verify the authenticity of products before they are listed on the platform.

Summary: Amazon, despite being a leader in eCommerce, currently lacks a system to address the issue of counterfeit products being sold on its platform. To address this gap, Amazon can implement a machine learning-based model and partner with third-party authentication services to verify the authenticity of products before they are listed on the platform. This will help ensure that customers receive genuine products and maintain trust in the Amazon brand.