Gap: Uber does not have a feature that allows passengers to choose a specific driver for their ride.

Solution: Uber can introduce a feature that allows passengers to choose a specific driver for their ride based on their ratings, reviews, and availability. This can provide a sense of familiarity and comfort to passengers who prefer to ride with a driver they trust or have had a good experience with in the past.

Summary: Uber can improve its customer experience by introducing a feature that allows passengers to choose a specific driver for their ride. This can provide a sense of familiarity and comfort to passengers and improve their overall satisfaction with the service.