The balanced scorecard planning process typically involves the following nine steps, each with its own perspective:
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Define the strategic objectives (Financial Perspective): This step involves identifying the financial goals and objectives that the organization wants to achieve. These objectives should be aligned with the overall strategic direction of the company.
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Identify the key performance indicators (KPIs) (Financial Perspective): KPIs are specific metrics that will be used to measure progress towards the financial objectives. Examples of financial KPIs include revenue growth, profitability, and return on investment.
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Define the strategic objectives (Customer Perspective): This step focuses on identifying the goals and objectives related to customer satisfaction and loyalty. It involves understanding the needs and expectations of customers and aligning the objectives accordingly.
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Identify the KPIs (Customer Perspective): KPIs in this perspective measure the organization’s performance in meeting customer needs and expectations. Examples of customer KPIs include customer satisfaction scores, customer retention rates, and market share.
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Define the strategic objectives (Internal Process Perspective): This step involves identifying the key processes and activities that are critical to achieving the strategic objectives. It focuses on improving internal operations and efficiency.
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Identify the KPIs (Internal Process Perspective): KPIs in this perspective measure the organization’s performance in improving internal processes. Examples of internal process KPIs include cycle time, defect rate, and process efficiency.
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Define the strategic objectives (Learning and Growth Perspective): This step focuses on identifying the goals and objectives related to employee development, innovation, and organizational culture. It involves creating a supportive environment for learning and growth.
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Identify the KPIs (Learning and Growth Perspective): KPIs in this perspective measure the organization’s performance in fostering employee development and innovation. Examples of learning and growth KPIs include employee satisfaction, training hours per employee, and the number of new product ideas generated.
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Develop action plans and initiatives: This final step involves developing specific action plans and initiatives to achieve the strategic objectives identified in the previous steps. It includes assigning responsibilities, setting targets, and establishing timelines for implementation.
By following these nine steps, organizations can create a balanced scorecard that provides a comprehensive view of their performance across different perspectives and helps them align their activities with their strategic objectives.
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