Lesson Plan: Digital Marketing, Social Networks, and E-Reputation

Level: C1 Business English

Duration: 3 hours and 30 minutes

Objectives:

• To introduce and discuss the concepts of digital marketing, social networks, and e-reputation
• To develop the students’ vocabulary and language skills related to the topic
• To provide the students with practical examples and case studies of successful digital marketing campaigns
• To encourage the students to reflect on their own e-reputation and how it can impact their professional image

Materials:

• PowerPoint presentation on digital marketing, social networks, and e-reputation
• Handouts with vocabulary and expressions related to the topic
• Case studies of successful digital marketing campaigns
• Internet access for research and group activities

Procedure:

1. Introduction (30 minutes)

• Greet the students and introduce the topic of the lesson: digital marketing, social networks, and e-reputation.
• Ask the students what they know about these concepts and write their answers on the board.
• Present the objectives of the lesson and the materials that will be used.

1. Vocabulary and Language Practice (60 minutes)

• Distribute the handouts with vocabulary and expressions related to the topic.
• Ask the students to work in pairs or small groups to match the words with their definitions and use them in sentences.
• Review the answers as a class and provide feedback on pronunciation and usage.

1. Presentation and Discussion (60 minutes)

• Use the PowerPoint presentation to introduce the concepts of digital marketing, social networks, and e-reputation.
• Provide examples of successful digital marketing campaigns and ask the students to discuss in pairs or small groups what made them effective.
• Facilitate a class discussion on the advantages and disadvantages of social networks for businesses and individuals.

1. Case Studies (60 minutes)

• Divide the students into groups and assign each group a case study of a successful digital marketing campaign.
• Ask the groups to research the campaign and prepare a presentation on its key elements and strategies.
• Have each group present their findings to the class and facilitate a discussion on the similarities and differences between the campaigns.

1. Reflection and Application (60 minutes)

• Ask the students to reflect on their own e-reputation and how it can impact their professional image.
• Provide examples of how social media can be used to enhance or damage one’s e-reputation.
• Ask the students to work in pairs or small groups to brainstorm ways to improve their e-reputation and present their ideas to the class.

1. Conclusion (30 minutes)

• Summarize the key points of the lesson and ask the students to share what they have learned.
• Provide feedback on the students’ language skills and encourage them to continue practicing and developing their vocabulary and expressions related to the topic.
• Thank the students for their participation and encourage them to apply what they have learned in their personal and professional lives.