Introduction:

The liquor industry in Abu Dhabi is a challenging market, with a lot of competition and strict regulations. To succeed in this industry, sales representatives need to have excellent selling skills. This guide will provide a framework for a sales meeting that focuses on teaching selling skills for KAMS in the liquor industry in Abu Dhabi.

Objective:

The objective of this sales meeting is to teach KAMS sales representatives how to sell effectively in the challenging liquor industry in Abu Dhabi. The meeting will focus on the following selling skills:

1. Understanding the customer’s needs
2. Building rapport with the customer
3. Presenting the product effectively
4. Handling objections
5. Closing the sale

Agenda:

1. Introduction (5 minutes)
2. Understanding the customer’s needs (15 minutes)
3. Building rapport with the customer (10 minutes)
4. Presenting the product effectively (15 minutes)
5. Handling objections (15 minutes)
6. Closing the sale (10 minutes)

7. Conclusion (5 minutes)

8. Introduction:

The sales manager should start the meeting by welcoming the sales representatives and introducing the objective of the meeting. The sales manager should also provide an overview of the liquor industry in Abu Dhabi and the challenges that sales representatives face.

1. Understanding the customer’s needs:

The sales manager should explain the importance of understanding the customer’s needs. The sales representatives should be taught how to ask open-ended questions to understand the customer’s preferences, budget, and requirements. The sales manager should also provide examples of how to identify the customer’s needs and how to use this information to sell effectively.

1. Building rapport with the customer:

The sales manager should explain the importance of building rapport with the customer. The sales representatives should be taught how to establish a connection with the customer by using active listening skills, showing empathy, and finding common ground. The sales manager should also provide examples of how to build rapport with customers and how to use this connection to sell effectively.

1. Presenting the product effectively:

The sales manager should explain the importance of presenting the product effectively. The sales representatives should be taught how to highlight the features and benefits of the product, how to use visual aids, and how to tailor the presentation to the customer’s needs. The sales manager should also provide examples of how to present the product effectively and how to use this information to sell effectively.

1. Handling objections:

The sales manager should explain the importance of handling objections. The sales representatives should be taught how to listen to the customer’s objections, how to address the objections, and how to turn the objections into opportunities. The sales manager should also provide examples of how to handle objections effectively and how to use this information to sell effectively.

1. Closing the sale:

The sales manager should explain the importance of closing the sale. The sales representatives should be taught how to ask for the sale, how to overcome any final objections, and how to create a sense of urgency. The sales manager should also provide examples of how to close the sale effectively and how to use this information to sell effectively.

1. Conclusion:

The sales manager should summarize the key points of the meeting and provide an opportunity for the sales representatives to ask questions. The sales manager should also provide feedback and encourage the sales representatives to practice their selling skills.

Conclusion:

This sales meeting teaching guide provides a framework for teaching selling skills for KAMS in the challenging liquor industry in Abu Dhabi. By focusing on understanding the customer’s needs, building rapport with the customer, presenting the product effectively, handling objections, and closing the sale, sales representatives can improve their selling skills and succeed in this challenging market.