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Fiama Di Wills, the flagship brand of ITC’s personal care portfolio, offers a wide range of soaps, including a family pack containing four 105gm soaps.

The price of Fiama’s family pack varies from store to store, with the average price being Rs.120. The price depends on the promotional offers and discounts that are currently available. When compared to other soaps available in the market, Fiama’s family pack is quite competitively priced.

For example, Dettol soap family pack of 4 x 125gm is available for Rs.100. Lux soap family pack of 4 x 115gm is available for Rs.110.Godrej Cinthol Idiva+ Soap family pack of 4 x 125gm is available for Rs.125.Himalaya PureHands Tulsi-Neem soap family pack of 4 x 125gm is available for Rs.125.

Thus, Fiama Di Wills family packs are cheaper than some other soaps available in the market. However, the price can vary slightly depending on the promotion being offered and the store where it is purchased.