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1. Unilever: Unilever, which owns the Lux brand, has introduced a number of Sales Promotion Schemes in recent years to boost its market share. These schemes include discounts on the purchase of its products, such as 50% off on selected items, cash back offers, as well as buy-one-get-one-free offers. The company also offer promotional activities such as product sampling and celebrity endorsements.

2. P&G: P&G, which owns the Dove and Pantene brands, has also launched several Sales Promotion Schemes. These include discounts on the purchase of its products, free trial offers, free samples, discounts on multiple purchases, purchase with purchase offers and coupons. P&G also use product placement and event sponsorship activities as part of their promotional campaigns.

3. Himalaya: Himalaya, a competitor of Fiama, has launched a range of Sales Promotion Schemes to increase its market share. These include free gifts upon purchase, free samples, discounts, cash backs and bundled offers. The company also provides exclusive incentives to its loyal customers. Furthermore, Himalaya runs promotional campaigns across digital and social media.

4. Bajaj: Bajaj is one of Fiama’s competitors in the home care segment. Its promotions include discounts, cash back offers, and loyalty points. They also offer deals when customers purchase more than one product of their brand. Additionally, the company runs promotional campaigns, such as radio and television advertising and product sampling in select locations.