Sales promotion schemes play an important role in the marketing of any brand by making an impact on the customers and impacting their purchase decisions. In recent years, Fama’s competitors have raised their stakes in the sales promotion arena, utilizing a variety of methods to maximize sales and gain market share. In this report, we will conduct a comparative study of the sales promotion schemes launched by Fama’s competitors in the current market.

The two major competitors of Fama are P&G and Unilever. P&G has implemented promotional tactics such as couponing, buy one get one free offers, free trial samples and discounts on certain products to increase their sales. On the other hand, Unilever has implemented tactics such as providing free gifts with purchase, giving additional discounts on certain products, offering loyalty rewards and discounts, and offering promotional bundles.

P&G has implemented coupons, buy one get one free offers and discounts on certain items as part of its promotional strategy. These offers have been successful in increasing the sales of their products. Additionally, P&G has implemented free trial samples for new customers in an attempt to attract new customers as well as encourage existing customers to buy more of their products.

Unilever has also implemented similar tactics in its promotional efforts. The company has created promotional bundles, provided free gifts with purchase, given discounts on certain items, and launched loyalty rewards and discounts. These tactics have been successful in increasing sales and attracting new customers.

To sum up, both P&G and Unilever have implemented a variety of sales promotion schemes in order to increase their sales and gain market share. Both companies have implemented effective tactics such as coupon offers, buy one get one free offers, discounts on certain items, free trial samples, promotional bundles, loyalty discounts, and free gifts with purchase. However, it appears that P&G’s tactics have been more successful in increasing sales, while Unilever’s have been more successful in attracting new customers.