Chapter 1:

1. What is the definition of marketing?
2. What are the four P’s of marketing?
3. What is the difference between a product and a service?
4. What is the purpose of market research?
5. What is the importance of segmentation in marketing?
6. What is the difference between a target market and a mass market?
7. What is the role of advertising in marketing?
8. What is the difference between a marketing plan and a marketing strategy?
9. What is the importance of branding in marketing?
10. What is the difference between a product-oriented company and a customer-oriented company?

Chapter 2:

1. What is the definition of consumer behavior?
2. What are the factors that influence consumer behavior?
3. What is the difference between a need and a want?
4. What is the role of motivation in consumer behavior?
5. What is the difference between perception and reality?
6. What is the importance of attitudes in consumer behavior?
7. What is the difference between a reference group and a social class?
8. What is the role of culture in consumer behavior?
9. What is the difference between a high-involvement purchase and a low-involvement purchase?
10. What is the importance of post-purchase evaluation in consumer behavior?

Chapter 3:

1. What is the definition of market segmentation?
2. What are the different types of market segmentation?
3. What is the difference between geographic and demographic segmentation?
4. What is the importance of psychographic segmentation?
5. What is the difference between behavioral and benefit segmentation?
6. What is the role of market research in market segmentation?
7. What is the importance of identifying a target market?
8. What is the difference between a primary and a secondary target market?
9. What is the importance of positioning in marketing?
10. What is the difference between a unique selling proposition and a value proposition?