1. Which of the following is the first step in planning a social media campaign? a) Setting campaign objectives b) Identifying target audience c) Creating content strategy d) Choosing social media platforms

Answer: a) Setting campaign objectives

1. What is the purpose of identifying the target audience in a social media campaign? a) To determine the budget for the campaign b) To create engaging content c) To choose the right social media platforms d) To measure campaign success

Answer: c) To choose the right social media platforms

1. Which of the following is NOT a common social media platform used in business campaigns? a) Facebook b) Twitter c) LinkedIn d) Snapchat

Answer: d) Snapchat

1. What is the role of a content strategy in a social media campaign? a) To determine the campaign budget b) To create engaging content c) To measure campaign success d) To identify the target audience

Answer: b) To create engaging content

1. Which of the following is an example of a campaign objective? a) Increase brand awareness by 20% b) Create 10 social media posts per day c) Gain 100 new followers d) Post content on all social media platforms

Answer: a) Increase brand awareness by 20%

1. What is the purpose of conducting a competitor analysis in a social media campaign? a) To determine the campaign budget b) To create engaging content c) To measure campaign success d) To identify industry trends and benchmark against competitors

Answer: d) To identify industry trends and benchmark against competitors

1. Which of the following is NOT a key performance indicator (KPI) for measuring social media campaign success? a) Number of likes on a post b) Number of followers gained c) Number of website visits from social media d) Number of emails sent

Answer: d) Number of emails sent

1. What is the purpose of creating a social media content calendar? a) To determine the campaign budget b) To create engaging content c) To measure campaign success d) To schedule and organize social media posts

Answer: d) To schedule and organize social media posts

1. Which of the following is an example of a call-to-action (CTA) in a social media post? a) “Like this post if you agree” b) “Tag a friend who needs to see this” c) “Follow us for more updates” d) All of the above

Answer: d) All of the above

1. What is the purpose of monitoring and analyzing social media metrics during a campaign? a) To determine the campaign budget b) To create engaging content c) To measure campaign success d) To identify the target audience

Answer: c) To measure campaign success

1. Which of the following is NOT a common social media metric? a) Reach b) Impressions c) Click-through rate (CTR) d) Number of emails sent

Answer: d) Number of emails sent

1. What is the purpose of conducting a post-campaign evaluation? a) To determine the campaign budget b) To create engaging content c) To measure campaign success d) To identify industry trends and benchmark against competitors

Answer: c) To measure campaign success

1. Which of the following is an example of a social media advertising option? a) Boosting a post on Facebook b) Sending direct messages on Twitter c) Creating a LinkedIn profile d) Sharing a story on Instagram

Answer: a) Boosting a post on Facebook

1. What is the purpose of setting a campaign budget in a social media campaign? a) To determine the campaign objectives b) To create engaging content c) To measure campaign success d) To allocate resources effectively

Answer: d) To allocate resources effectively

1. Which of the following is NOT a best practice for planning a social media campaign? a) Setting realistic campaign objectives b) Identifying the target audience c) Using all available social media platforms d) Monitoring and adjusting the campaign strategy

Answer: c) Using all available social media platforms