Which of the following is NOT a step in planning a social media campaign? a) Identifying campaign objectives b) Defining target audience c) Creating engaging content d) Monitoring campaign performance

What is the purpose of conducting a social media audit before planning a campaign? a) To identify the most popular social media platforms b) To analyze competitors’ social media strategies c) To determine the target audience’s social media preferences d) All of the above

Which of the following is an example of a SMART objective for a social media campaign? a) Increase brand awareness b) Gain 100 new followers on Instagram c) Increase website traffic d) All of the above

What is the role of a content calendar in a social media campaign? a) To schedule posts and ensure consistency b) To track campaign performance c) To analyze competitors’ content d) None of the above

Which of the following is an example of a key performance indicator (KPI) for a social media campaign? a) Number of likes on a Facebook post b) Number of website visits from social media c) Number of followers on Twitter d) All of the above

What is the purpose of conducting a SWOT analysis for a social media campaign? a) To identify strengths, weaknesses, opportunities, and threats b) To determine the target audience’s social media preferences c) To analyze competitors’ social media strategies d) None of the above

Which of the following is NOT a social media platform commonly used in business campaigns? a) Facebook b) LinkedIn c) Snapchat d) Twitter

What is the purpose of setting a budget for a social media campaign? a) To determine the number of posts to be published b) To allocate resources effectively c) To analyze competitors’ social media strategies d) None of the above

Which of the following is an example of a call-to-action (CTA) in a social media campaign? a) “Like this post if you agree!” b) “Visit our website for more information” c) “Tag a friend who needs to see this” d) All of the above

What is the purpose of conducting a competitor analysis for a social media campaign? a) To identify the most popular social media platforms b) To analyze competitors’ social media strategies c) To determine the target audience’s social media preferences d) None of the above

Which of the following is an example of a social media metric? a) Number of website visits from social media b) Number of employees in the company c) Number of products sold d) All of the above

What is the purpose of creating engaging content in a social media campaign? a) To increase brand awareness b) To encourage audience interaction c) To drive website traffic d) All of the above

Which of the following is an example of a social media advertising platform? a) Google Ads b) Facebook Ads c) LinkedIn Ads d) All of the above

What is the purpose of monitoring a social media campaign’s performance? a) To track campaign progress and make necessary adjustments b) To determine the target audience’s social media preferences c) To analyze competitors’ social media strategies d) None of the above

Which of the following is an example of a social media engagement metric? a) Number of likes on a Facebook post b) Number of website visits from social media c) Number of followers on Twitter d) All of the above