to provide context and build the scenario.

Case Scenario Joe Smith has recently been appointed as the Chief Executive Officer of Liberty Aerospace, a medium-sized global aerospace manufacturer. The company specializes in the design and production of parts for the defence and commercial aviation sectors. Liberty Aerospace has been in business for the past 60 years and, despite the impressive history, it is facing a critical issue. The issue has to do with the increasing competition in the aerospace industry with foreign competitors who are offering products at a lower price. The current senior staff of Liberty Aerospace has identified that the company can no longer compete with the prices of foreign competitors due to its lack of innovation. As a result, the company is struggling to remain relevant and profitable.

Joe had been tasked with leading a digital transformation initiative at Liberty Aerospace to ensure the sustainability of its operations. Joe called a meeting of the senior staff to analyze the current situation and develop an action plan to improve the competitiveness of the company.

As the CEO, Joe is trying to determine how to make better use of the data generated by the company, however, the company’s data collection practices are outdated and inefficient, and the company’s business intelligence capabilities are limited.

The senior staff has identified that a digital transformation initiative could be beneficial for the company, but they are not sure where to start. Joe has requested that they start by defining the objectives of the digital transformation initiatives, and developing key performance indicators (KPIs) to monitor the progress of the transformation.

The reader is a consultant recruited by Joe to help Liberty Aerospace in achieving the digital transformation initiative. As a consultant, the reader is tasked with proposing the action plan for the digital transformation initiative, taking into consideration the objectives and KPIs developed by the senior staff. The reader is also asked to provide a detailed analysis of the current data collection practices and business intelligence capabilities of the company, and suggest ways of improving them.

In conclusion, the reader is expected to provide an actionable plan for Liberty Aerospace to transition from its outdated data collection practices and current business intelligence capabilities to a new system that can help optimize their operations and increase the competitiveness of the company. The ultimate goal is to ensure the longevity and prosperity of Liberty Aerospace through the digital transformation initiative.