Introduction: Business strategy is an important aspect of success for both small and large businesses. In today’s lesson, we will explore various aspects of business strategy including creating a mission statement, analyzing the competition, and differentiating your company from others in the market.

Lesson Outline: 1. Introduction to Business Strategies 2.Mission Statement 3.Analyzing the Competition 4.Differentiating Your Business

Questioning:

1. What is a mission statement?
2. What important elements should be included in a mission statement?
3. How can you analyze your competition?
4. What methods can you use to differentiate your business?

Assessment:

Create a mission statement for a business that you would like to start. Using information gained in the lesson, create a strategy to differentiate your business from the competition.

Differentiation:

Provide additional worksheets and resources for students who need more guidance. Use videos to provide visual examples of how to create a mission statement and differentiate a business.

Plenary:

Discuss the strategies each student created and pick out the strongest elements of each. Have each student explain the rationale behind their plans.

Resources: Video: https://www.youtube.com/watch?v=4f0mJ88KjfE Worksheet: https://www.thebalancesmb.com/example-strategy-worksheet-for-business-plans-2948237