Introduction Today we will be exploring different SEO tools available to help produce great blog content and how to use them.

Lesson Outline • Discuss what type of content is best for SEO • Explain the purpose and importance of different SEO optimisation tools • Introduce and explore the features of a selection of SEO optimisation tools • Demonstrate how to use the chosen tools to create blog content • Encourage students to work on their own blog content

Questions • What is the purpose of an SEO tool? • What specific features are available for the chosen tools? • How can these tools be used to produce great blog content?

Assessment • Summative assessment: Create a product blog post and complete the grade sheet. • Formative assessment: Give feedback to a sample of blog posts from the class.

Differentiation • Extending - Offer more challenging activities • Support - Use video demonstrations and worksheets with simplified instructions

Plenary • Create a list of the tools and functions used in the lesson • Revisit the introduction and discuss what was learnt today

Video and Worksheet Resources • SEO Tool Tutorial by Moz: https://www.youtube.com/watch?v=BoTZFdB_ewY • SEO Worksheet: https://senetas.com/resources/seo-worksheet/