Introduction: Welcome to your lesson on the use of AI tools for digital marketing content creation. In this lesson, we will be learning about the types of AI tools available, when and how to use them, and examples of their applications. We will also learn how to use creative techniques to maximize the effectiveness of our AI-generated content.

Lesson Outline: I. What is AI and what can it do? A. Types of AI B. Examples of AI tools C. Benefits of using AI

II. How to Use AI Tools Effectively A. Steps to take before content generation B. Strategies for effective content generation C. Tips for customizing AI content

III. Creative Techniques to Maximize Content Effectiveness A. Leveraging existing campaigns B. Replacing visuals C. Using user generated content

Questioning: -What are some examples of AI tools used for marketing content creation? -How can AI tools help to streamline and improve the quality of content? -What are some creative techniques for maximizing AI-generated content effectiveness?

Assessment: At the end of the lesson, your students will have demonstrated an understanding of AI tools and creative techniques to maximize content effectiveness through a variety of assessment methods including an online quiz, written assignments, and a project creating a content campaign using AI tools.

Differentiation: To differentiate instruction, students could be broken into smaller groups based on their level of knowledge or experience. You can also provide an array of differentiated resources such as videos and worksheets to match each student’s learning style.

Plenary: At the end of the lesson, your students should be able to discuss the types of AI tools and creative techniques to maximize their content creation. They should also be able to apply their new knowledge by creating a content campaign using AI tools.

Video & Worksheet Resources: Video: -What is AI and How Can it Help My Digital Marketing? https://www.youtube.com/watch?v=WCMV842vDhM

Worksheet: -AI Tools for Content Creation Checklist https://dmaconsultants.com/wp-content/uploads/2017/03/AI-Tools-Content-Creation-Checklist.pdf