Lesson Plan: Exploring Three Types of Business Models
Subject: Business Studies Grade Level: High School (9th-12th grade) Duration: 60 minutes
Introduction: - Begin the lesson by asking students if they have ever thought about starting their own business or if they have any knowledge about different types of business models. - Explain that today’s lesson will focus on exploring three common types of business models and their characteristics. - Emphasize the importance of understanding different business models for future entrepreneurs and professionals in the business world.
Lesson Outline: 1. Traditional Business Model (15 minutes) a. Define and explain the traditional business model, which involves producing and selling physical goods or providing services directly to customers. b. Discuss examples of traditional businesses, such as retail stores, restaurants, and manufacturing companies. c. Show a video resource that highlights the key features and challenges of traditional business models. (Example: “Traditional Business Model Explained” - [insert YouTube link])
-
E-commerce Business Model (20 minutes) a. Introduce the concept of e-commerce and explain how it has revolutionized the way businesses operate. b. Discuss the characteristics of e-commerce business models, including online stores, digital marketplaces, and subscription-based services. c. Show a video resource that showcases successful e-commerce businesses and their strategies. (Example: “How Amazon Changed Retail” - [insert YouTube link]) d. Distribute a worksheet with questions related to e-commerce business models for students to complete individually or in pairs. (Example: [insert link to worksheet])
-
Sharing Economy Business Model (15 minutes) a. Define the sharing economy business model and explain how it involves the sharing or renting of resources between individuals or businesses. b. Discuss examples of sharing economy businesses, such as Uber, Airbnb, and TaskRabbit. c. Engage students in a class discussion about the benefits and challenges of the sharing economy model. d. Show a video resource that explores the impact and controversies surrounding the sharing economy. (Example: “The Sharing Economy Explained” - [insert YouTube link])
Questioning and Assessment: - Throughout the lesson, ask students open-ended questions to encourage critical thinking and class participation. For example: - What are some advantages and disadvantages of traditional business models compared to e-commerce or sharing economy models? - How has technology influenced the growth of e-commerce businesses? - Can you think of any potential ethical concerns related to the sharing economy model? - Assess students’ understanding through their participation in class discussions, completion of the worksheet, and their ability to answer questions during the plenary.
Differentiation: - Provide additional support to students who may struggle with the content by offering simplified explanations, providing extra examples, or pairing them with a peer mentor during activities. - Challenge advanced students by encouraging them to research and present on a specific e-commerce or sharing economy business model of their choice.
Plenary: - Summarize the key points discussed throughout the lesson, emphasizing the characteristics and differences between the three business models. - Encourage students to reflect on which business model they find most interesting or relevant to their own career aspirations. - Conclude the lesson by highlighting the importance of adaptability and innovation in the ever-changing business landscape.
Note: The video and worksheet resources mentioned in this lesson plan are examples and can be substituted with other relevant resources based on availability and suitability for your students.