Introduction

Welcome to the marketing lesson class. In this lesson, you’re going to learn what marketing is, how it works and how it affects our lives. Let’s get started!

Lesson Outline

1. Introduce what marketing is and what types of marketing are used today. a. Explain the four Ps (Product, Price, Promotion, and Place).
2. Watch a video on advertising: https://www.youtube.com/watch?v=AARtQdG4x4c a. Discuss what you learned from the video.
3. Look at a list of market research activities and discuss their purpose: https://www.thebalancesmb.com/types-of-market-research-procedures-2292041 a. Use the worksheet to analyze each research activity: https://www.marketingtango.com/types-of-market-research-worksheet/
4. Discuss how marketing affects our lives.

Questioning

Throughout the lesson, ask the students questions to ensure they are engaged and understand the topic.

-What is marketing? -How does advertising affect us? -Why is market research important? -How do companies use the four Ps to create an effective marketing strategy?

Assessment

To assess the student’s learning, create a quiz that includes questions on the different marketing strategies and activities discussed in the lesson. Also, ask the students to create their own marketing plan for a hypothetical product.

Differentiation

Allow students to work on the lesson at their own pace. Provide extra resources or activities for those who can complete their work faster, and encourage them to help their peers who are struggling.

Plenary

Summarize the lesson by having the students present their marketing plans to the class. Ask the class to discuss how effective their plans were and what could be done to make them better.

Overall, this lesson should help students understand the different aspects of marketing and how to create an effective marketing plan.