Introduction Welcome to the Year 12 Marketing students! Today we are going to be learning about the BCG matrix and how it can be used in marketing product portfolio management.

Lesson Outline • Introduce the concept of the BCG Matrix and explain what it is used for • Discuss strategies for analysing products within an organisation’s portfolio using the BCG Matrix • Explain the four quadrants of the BCG Matrix and how to interpret them • Provide examples of companies using the BCG Matrix to manage their product portfolios

Questions • What is the BCG matrix and what is it used for? • How can we use the BCG Matrix to analyse products within an organisation’s portfolio? • What are the four quadrants of the BCG matrix and how do we interpret them? • Can you give an example of a company that uses the BCG Matrix to manage its product portfolio?

Assessment To assess the comprehension of the BCG matrix we can use the worksheet available here: https://www.strategyex.co.uk/media/pdf/Worksheet_FP_BCGMatrix.pdf

Differentiation In order to differentiate the lesson for students of different abilities, we can utilise the video resource available here: https://www.khanacademy.org/economics-finance-domain/core-finance/business-cycles/boston-consulting-group-matrix/v/introduction-to-the-boston-consulting-group-bcg-matrix

Plenary To summarise, we have discussed the BCG matrix and its purpose for product portfolio management. We have identified the four quadrants of the BCG matrix and have discussed strategies for interpreting them. We have also seen examples of how companies can use the BCG matrix to make decisions. Does anyone have any final questions or comments they would like to make?