Content Quality * 0 points: Unclear, inaccurate or irrelevant content * 1 point: Content is sparse and basic * 2 points: Content is relevant, accurate and complete * 3 points: Content is engaging and informative

Visual Appearance * 0 points: Poorly lit, out of focus, low-quality video * 1 point: Unprofessional, unclear visuals * 2 points: Professionally presented with extra visuals to support content * 3 points: Visually appealing and creative

Audio Quality * 0 points: Inaudible or inappropriate background sound * 1 point: Unclear or inconsistent audio * 2 points: Clear audio with limited background noise * 3 points: Professional sound levels with no background noise

Professionalism * 0 points: Not reflective of brand, messaging or delivery * 1 point: Lacking a clear demonstration * 2 points: Professional presentation and delivery * 3 points: Reflected your brand, message and expertise

Delivery * 0 points: Unengaging or unorganized delivery * 1 point: Lack of evidence of preparation and planning * 2 points: Clear, engaging delivery * 3 points: Highly engaging, organized and motivating approach