Chapter 5 of the book “Diseñar hoy, Visión y gestión estratégica del diseño” is titled “La gestión de diseño” which translates to “Design management”. This chapter focuses on the importance of managing design in today’s world.

Design management is a crucial aspect of any successful business or organization. It involves the strategic planning, coordination, and implementation of design activities. Design is not just about making things look good; it is about creating products, services, and experiences that meet the needs and desires of customers.

One key concept discussed in this chapter is the integration of design into the overall business strategy. Design should not be an afterthought or a separate department; it should be an integral part of the decision-making process. By incorporating design thinking into every aspect of the organization, companies can gain a competitive advantage and create innovative solutions.

Another important aspect of design management is the collaboration between different disciplines. Designers need to work closely with engineers, marketers, and other professionals to ensure that the final product or service meets the desired goals. This interdisciplinary approach allows for a holistic and well-rounded design process.

The chapter also emphasizes the importance of user-centered design. Designers should always consider the needs and preferences of the end-users when creating a product or service. By conducting user research and testing, designers can gather valuable insights that can inform the design process and lead to better outcomes.

Overall, this chapter highlights the significance of design management in today’s world. It emphasizes the integration of design into business strategy, interdisciplinary collaboration, and user-centered design. By understanding and implementing these principles, businesses can harness the power of design to create innovative and successful products and services.