Summary: Guide young audience to find healthier lifestyle through vegan food solutions and plan of action. Encourage action with call to action.
create an exercise for college students practice the storytelling framework donald miller talks about on his book building a storybrand on a business case around vegan food
Case: Marketing Vegan Food to a Young Audience
Storytelling Framework:
1. Establish a Hero - Introduce the young audience as your hero who is looking for a healthier lifestyle and introduce vegan food as a solution to their needs.
2. Introduce a Problem -Show how the current lifestyle of the young audience is having an impact on their health.
3. Show the Guide - Have a guide introduce the value of vegan food and how it can be beneficial to their health.
4. Offer a Plan - Suggest a plan of action that the young audience can use to get started with a vegan lifestyle.
5. Provide a Call to Action - Encourage the young audience to start incorporating vegan food into their diet with the plan that has been offered.