Case: Marketing Vegan Food to a Young Audience
1. Establish a Hero - Introduce the young audience as your hero who is looking for a healthier lifestyle and introduce vegan food as a solution to their needs.
2. Introduce a Problem -Show how the current lifestyle of the young audience is having an impact on their health.
3. Show the Guide - Have a guide introduce the value of vegan food and how it can be beneficial to their health.
4. Offer a Plan - Suggest a plan of action that the young audience can use to get started with a vegan lifestyle.
5. Provide a Call to Action - Encourage the young audience to start incorporating vegan food into their diet with the plan that has been offered.