Case: Marketing Vegan Food to a Young Audience

Storytelling Framework:

1. Establish a Hero - Introduce the young audience as your hero who is looking for a healthier lifestyle and introduce vegan food as a solution to their needs.

2. Introduce a Problem -Show how the current lifestyle of the young audience is having an impact on their health.

3. Show the Guide - Have a guide introduce the value of vegan food and how it can be beneficial to their health.

4. Offer a Plan - Suggest a plan of action that the young audience can use to get started with a vegan lifestyle.

5. Provide a Call to Action - Encourage the young audience to start incorporating vegan food into their diet with the plan that has been offered.