Chapter 8 of the book “IKEA Strategies” discusses the importance of sustainability in IKEA’s business model. Sustainability means using resources in a way that does not harm the environment or deplete natural resources. IKEA has made a commitment to sustainability by using renewable energy sources, reducing waste, and designing products that are durable and can be easily repaired.

One of the main ideas from this chapter is that sustainability is not just good for the environment, but it is also good for business. By reducing waste and using renewable energy sources, IKEA is able to save money and increase profits. Additionally, customers are becoming more aware of the impact their purchases have on the environment, and are more likely to support companies that prioritize sustainability.

Another important idea from this chapter is that sustainability is a long-term goal that requires ongoing effort and innovation. IKEA is constantly looking for ways to improve its sustainability practices, such as by using more sustainable materials in its products and reducing the carbon footprint of its supply chain.

Overall, this chapter emphasizes the importance of sustainability in business and how IKEA is leading the way in this area. As a seventeen-year-old, it is important to be aware of the impact our actions have on the environment and to support companies that prioritize sustainability.