1. In-Store Customer Engagement Activities

• Create an attractive display featuring the Fiama celebration pack • Offer one-on-one consultations with customers to discuss the benefits of the product • Organize item sampling or product testing sessions to help customers make informed buying decisions • Organize a special sale event to attract customers to purchase the Celebration Pack • Run a “Photo Contest” for customers to share pictures of their favorite Fiama products • Set up a “Fiama-Thematic-Café” to encourage customers to come and try out the range of products

1. Out-Store Customer Engagement Activities

• Use social media campaigns or influencers to raise awareness of the Celebration Pack • Create a Youtube Channel to showcase tutorials and recipes related to Fiama products • Offer exclusive discounts and promotions to customers who purchase the Fiama celebration pack • Organize an online contest challenging customers to create their best Fiama-inspired recipes • Launch an online recipe challenge, where customers can submit their favorite recipe ideas • Run a “Friends and Family” promotion to encourage customers to invite their friends to purchase the Fiama celebration pack.