Data mining is the process of discovering patterns, trends, and insights from large datasets. It involves using statistical and machine learning techniques to analyze and extract useful information from data. The goal of data mining is to uncover hidden patterns and relationships that can be used to make informed decisions and predictions. Data mining is used in a variety of industries, including finance, healthcare, marketing, and retail, to identify customer behavior, detect fraud, improve operations, and more. Some common techniques used in data mining include clustering, classification, regression, and association rule mining.