Goal and objective are two terms that are often used interchangeably, but they have distinct meanings and purposes.

A goal is a broad statement that describes what an individual or organization wants to achieve in the long term. It is a desired outcome that provides direction and purpose. Goals are usually qualitative and may not have a specific timeline or measurable criteria. For example, a personal goal could be to become financially independent, while a business goal could be to increase market share.

On the other hand, an objective is a specific, measurable, and time-bound step or target that is set to achieve a goal. Objectives are more focused and concrete than goals and provide a clear roadmap for action. They are often quantitative and can be evaluated to determine if they have been achieved. For example, an objective related to the personal goal of financial independence could be to save a certain amount of money each month, while a business objective could be to increase sales by 10% within six months.

In summary, goals are broad, long-term aspirations, while objectives are specific, measurable, and time-bound steps that are set to achieve those goals. Objectives provide a clear plan of action and help track progress towards the desired outcome.