Political configurations that support cross-border trade in Ethiopia include the government’s commitment to economic liberalization and attracting foreign direct investment (FDI). The Ethiopian government has implemented various policies and reforms to create a favorable business environment, such as the establishment of industrial parks, tax incentives for foreign investors, and the simplification of bureaucratic procedures. These political measures aim to attract multinational firms and promote cross-border trade.

One example of a multinational firm operating in Ethiopia is H&M, a Swedish clothing retailer. H&M has established a presence in Ethiopia due to the government’s efforts to develop the textile and garment industry. The government has provided incentives for foreign companies to invest in this sector, including tax breaks and access to cheap labor. H&M’s engagement in Ethiopia demonstrates how political configurations can support cross-border trade by attracting multinational firms through favorable policies.

Social configurations that support cross-border trade in Ethiopia include the availability of a skilled workforce and the presence of a growing middle class. Ethiopia has a large population, and the government has invested in education and vocational training to develop a skilled labor force. This provides multinational firms with access to a pool of qualified workers. Additionally, the rising middle class in Ethiopia creates a domestic market for goods and services, which can also attract multinational firms.

An example of a multinational firm operating in Ethiopia that benefits from social configurations is Coca-Cola. Coca-Cola has a significant presence in Ethiopia and has invested in local production facilities. The company benefits from the availability of a skilled workforce and the growing consumer market in the country. Coca-Cola’s engagement in Ethiopia demonstrates how social configurations, such as a skilled labor force and a growing middle class, can support cross-border trade.

Economic configurations that support cross-border trade in Ethiopia include the country’s economic growth, natural resources, and infrastructure development. Ethiopia has experienced significant economic growth in recent years, making it an attractive market for multinational firms. The country also has abundant natural resources, such as coffee and agricultural products, which can be exported. Furthermore, the government has invested in infrastructure development, including transportation and energy, to facilitate cross-border trade.

An example of a multinational firm operating in Ethiopia that benefits from economic configurations is Unilever. Unilever has a presence in Ethiopia and has invested in local production facilities for its consumer goods. The company benefits from the country’s economic growth and the availability of natural resources. Unilever’s engagement in Ethiopia demonstrates how economic configurations, such as economic growth and natural resources, can support cross-border trade.

Technological configurations that support cross-border trade in Ethiopia include advancements in communication and information technology. Ethiopia has made progress in improving its telecommunications infrastructure, which facilitates communication and connectivity with international markets. The availability of internet access and mobile technology enables multinational firms to engage in cross-border trade more efficiently.

An example of a multinational firm operating in Ethiopia that benefits from technological configurations is Huawei, a Chinese telecommunications company. Huawei has a significant presence in Ethiopia and has been involved in the development of the country’s telecommunications infrastructure. The company benefits from the technological advancements in Ethiopia, which support cross-border trade by improving communication and connectivity.

In conclusion, the political, social, economic, and technological configurations in Ethiopia support cross-border trade by attracting multinational firms and facilitating their engagement in international markets. Examples of multinational firms operating in Ethiopia, such as H&M, Coca-Cola, Unilever, and Huawei, demonstrate how these configurations interact with the economic, legal, governmental, political, regulatory, cultural, and other environments in which expanding companies operate.