Use digital marketing strategies to promote your products. Utilize search engine optimisation (SEO) and social media marketing to increase brand visibility and reach potential customers.

Leverage influencers to reach a broad audience. Connect with influencers in your target market to amplify your message and create a groundswell for your products.

Develop relationships with consumer media outlets. Reach out to writers, bloggers and editors at consumer media outlets to encourage them to write about your products.

Strengthen relationships with stores that carry your products. Meet with store owners and managers to update them on new products, give out samples and provide coupons or discounts.

Create high-impact visuals. Invest in stylish photography and product videos to create an emotional connection with customers.

Launch a loyalty program. Reward customers for making repeat purchases with discounts, contests and special offers.

Make your products available online. Establish an online presence by selling directly to customers on your website and major online marketplaces including Amazon, eBay and Google.