Develop content that highlights the benefits of Dove soap. This can include blogging and social media posts that focus on the moisturizing properties, the hypoallergenic ingredients, and the gentle care that Dove provides for sensitive skin.

Create visuals and videos featuring customers using the Dove soap and pears with positive feedback on their skin.

Partner with influencers, either through sponsored posts or through giveaways, to spread the word about the product.

Create targeted campaigns for specific demographics and interests, such as “Dove and pears for dry skin” or “Dove and pears for busy moms.”

Reach out to consumer publications to write articles and feature the product.

Invite members of the media to try out the soap and pears ahead of their debut.

Create promotions and discounts to incentivize people to purchase the product.

Leverage retargeting and email campaigns to engage with leads who have already expressed interest in the product.

Participate in local events, such as health and beauty expos, to ensure that more people learn about the soap and pears before they’re available in stores.