strategy

Fiama: Fiama uses an aggressive yet efficient in-store promotion strategy that focuses on increasing visibility and drawing in customers. This includes placing promotional materials like posters and leaflets in strategic locations and using other marketing materials like handouts and samples. The company also actively negotiates discounts and promotional packages with retailers to make their product more accessible and affordable.

Fiama also ensures that their pricing strategy is attractive to consumers by frequently assessing the pricing of their competitors and making adjustments if necessary. This helps to ensure that Fiama’s products remain competitive in a crowded market.

Visibility: Visibility has several strategic methods of making sure that their products receive optimal exposure in stores. This includes placing their products in high-traffic areas of the store where customers are likely to notice them, as well as incorporating promotional elements like coupons and discounts into their product packaging. Visibility also strives to use engaging displays and graphics to make their products stand out among their competitors.

Pricing Strategy: Visibility focuses on offering products at a mid-range price point, believing that this will maximize their customer base while also ensuring that they remain competitive with other brands. Visibility also regularly monitors the pricing of their competitors and adjusts their prices if they believe it will increase their sales. Additionally, Visibility regularly introduces special promos, discounts, and other incentives to continue to draw in customers.