Use Social Media and Technology: Social media is a powerful platform where Fiama can communicate and promote their products to a wide range of customers. They can also use various digital marketing platforms and technologies, such as email marketing, search engine optimization, pay-per-click and social media optimization, to effectively reach out to their target audience.

Run Promotional Campaigns: Fiama should run promotional campaigns such as discounts and free samples to draw the attention of their target customers. Additionally, they should use visual contents such as images and videos to better showcase their products.

Participate in Relevant Events: Fiama should participate in fairs, exhibitions, and other similar events to create brand visibility and awareness among potential customers. They should also set up interactive booths at these events and distribute promotional materials such as brochures and leaflets.

Collaborate With Influencers: The company should leverage the power of influencers to reach a larger audience. They should reach out to influencers who specialize in beauty and lifestyle topics, and collaborate with them to create brand awareness and generate leads.

Focus on Retaining Customers: Fiama should also work on retaining customers by providing great services, such as providing after sales services, customer loyalty programs, and regular feedback surveys. In this way, they will be able to build a strong customer base and establish long-term relationships with their customers.