Grade 9: 1. Introduction to the Marketing Mix: Introduce the concept of the marketing mix and its four components (product, price, place, promotion). Discuss the importance of each component in a marketing strategy. 2. Product Analysis: Have students choose a product and analyze its features, benefits, and target market. Discuss how these factors influence the product component of the marketing mix. 3. Price Analysis: Have students research and compare the prices of different products in the same category. Discuss how pricing strategies can affect consumer perception and purchasing decisions. 4. Place Analysis: Have students research and analyze the distribution channels used by different companies. Discuss the importance of choosing the right place to sell a product and how it impacts the marketing mix. 5. Promotion Analysis: Have students analyze different promotional strategies used by companies, such as advertising, public relations, and sales promotions. Discuss the role of promotion in the marketing mix and its impact on consumer behavior.

Grade 10: 1. Product Development: Have students work in groups to develop a new product or improve an existing one. They should consider the features, benefits, and target market of the product, and how it aligns with the marketing mix. 2. Pricing Strategies: Have students research and analyze different pricing strategies used by companies. They should consider factors such as cost, competition, and consumer demand. Discuss the advantages and disadvantages of each strategy. 3. Distribution Channels: Have students research and analyze the distribution channels used by different companies in a specific industry. They should consider factors such as convenience, accessibility, and customer preferences. Discuss the impact of distribution channels on the marketing mix. 4. Promotional Campaign: Have students create a promotional campaign for a product or service. They should consider different promotional tools and tactics, and how they can effectively reach the target market. Discuss the importance of integrated marketing communications in a promotional campaign. 5. Marketing Mix Case Study: Provide students with a case study of a company and have them analyze its marketing mix. They should identify strengths, weaknesses, and potential areas for improvement. Discuss the impact of the marketing mix on the company’s overall marketing strategy.

Grade 11: 1. Product Differentiation: Have students research and analyze how companies differentiate their products from competitors. They should consider factors such as branding, packaging, and product features. Discuss the importance of product differentiation in the marketing mix. 2. Pricing Strategies and Consumer Behavior: Have students analyze how pricing strategies can influence consumer behavior. They should consider factors such as price elasticity, perceived value, and psychological pricing tactics. Discuss the ethical considerations of pricing strategies. 3. Channel Management: Have students research and analyze how companies manage their distribution channels. They should consider factors such as channel selection, channel relationships, and channel conflict. Discuss the impact of channel management on the marketing mix. 4. Integrated Marketing Communications: Have students create an integrated marketing communications plan for a product or service. They should consider different promotional tools and tactics, and how they can work together to create a cohesive message. Discuss the importance of consistency in marketing communications. 5. Marketing Mix Evaluation: Provide students with a real-world marketing scenario and have them evaluate the effectiveness of the marketing mix. They should consider factors such as market research, target market analysis, and competitive analysis. Discuss the importance of continuous evaluation and adjustment of the marketing mix.

Grade 12: 1. Product Lifecycle Management: Have students analyze the different stages of a product’s lifecycle and how it impacts the marketing mix. They should consider factors such as product development, market introduction, growth, maturity, and decline. Discuss the strategies companies can use at each stage. 2. Pricing Strategies and Profitability: Have students analyze how pricing strategies can impact a company’s profitability. They should consider factors such as cost structure, pricing objectives, and pricing tactics. Discuss the importance of pricing decisions in achieving financial goals. 3. Supply Chain Management: Have students research and analyze how companies manage their supply chains. They should consider factors such as sourcing, logistics, and inventory management. Discuss the impact of supply chain management on the marketing mix. 4. Digital Marketing: Have students explore the role of digital marketing in the marketing mix. They should consider different digital marketing channels and tactics, and how they can be integrated with traditional marketing strategies. Discuss the advantages and challenges of digital marketing. 5. Marketing Mix Optimization: Provide students with a complex marketing scenario and have them optimize the marketing mix. They should consider factors such as market segmentation, targeting, positioning, and competitive analysis. Discuss the importance of strategic decision-making in optimizing the marketing mix.