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Research and analyze a company’s current marketing strategy. Identify its target market, positioning, and marketing mix elements (product, price, place, promotion).
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Develop a SWOT analysis for a chosen company. Identify its strengths, weaknesses, opportunities, and threats in the market.
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Conduct a competitor analysis for a chosen company. Identify its main competitors, their strengths and weaknesses, and how the company can differentiate itself.
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Create a marketing plan for a new product or service. Include a detailed description of the target market, marketing objectives, strategies, tactics, and a budget.
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Develop a social media marketing strategy for a chosen company. Identify the most suitable social media platforms, content creation and posting schedule, and metrics to measure success.
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Design a customer relationship management (CRM) strategy for a company. Identify ways to attract, retain, and build relationships with customers, including loyalty programs and personalized marketing efforts.
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Conduct a market research study to gather insights about consumer preferences, buying behavior, and market trends. Use the findings to develop marketing strategies and recommendations.
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Create a branding strategy for a company. Define its brand identity, positioning, and messaging, and develop a plan to communicate and reinforce the brand across various marketing channels.
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Develop a pricing strategy for a product or service. Consider factors such as cost, competition, and customer value to determine the most effective pricing approach.
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Evaluate the effectiveness of a company’s current marketing campaign. Analyze key performance indicators (KPIs) such as sales, brand awareness, and customer engagement, and provide recommendations for improvement.
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