To understand the case narrative based on entrepreneurship theories, we can analyze it using the concepts of paradox and effectuation theory.

1. Paradox Theory: Paradox theory suggests that organizations often face contradictory demands and tensions, and successful entrepreneurship involves effectively managing these paradoxes. In the case of storytelling to be real, narrative, legitimacy building, and ventarieg, the entrepreneur is faced with the paradox of balancing authenticity and legitimacy.

• Development based on paradox theory: The development in the case can be understood as the entrepreneur attempting to navigate the paradox of storytelling. On one hand, the entrepreneur wants to create an authentic narrative that resonates with customers and stakeholders. On the other hand, they also need to build legitimacy and credibility for their venture. This involves finding a balance between being true to their story and conforming to societal expectations.

• Desirability based on paradox theory: The development may be considered desirable based on paradox theory if the entrepreneur successfully manages the paradox and finds a way to authentically tell their story while also building legitimacy. This would involve creating a narrative that is both genuine and aligns with the expectations of stakeholders.

• Actions based on paradox theory: Based on paradox theory, the entrepreneur should have focused on finding ways to reconcile the paradox of storytelling. This could involve identifying commonalities between their authentic narrative and societal expectations, leveraging storytelling techniques to communicate their story effectively, and actively engaging with stakeholders to build legitimacy.

1. Effectuation Theory: Effectuation theory suggests that entrepreneurs use a set of decision-making principles to navigate uncertainty and create opportunities. It emphasizes the idea of starting with what you have and leveraging resources to create value.

• Development based on effectuation theory: The development in the case can be understood as the entrepreneur using effectuation principles to create their venture. They start with their authentic narrative and use it as a resource to attract customers and stakeholders. The entrepreneur leverages their storytelling skills to create value and build legitimacy.

• Desirability based on effectuation theory: The development may be considered desirable based on effectuation theory if the entrepreneur effectively uses their narrative and storytelling skills to create value and attract stakeholders. If the venture is successful in leveraging their authentic story to build legitimacy and gain traction in the market, it would be seen as desirable.

• Actions based on effectuation theory: Based on effectuation theory, the entrepreneur should have focused on leveraging their authentic narrative and storytelling skills to create value. They should have identified potential stakeholders who resonate with their story and actively engaged with them to build legitimacy. The entrepreneur should have also experimented and adapted their narrative based on feedback and market response.

In conclusion, understanding the case narrative based on entrepreneurship theories of paradox and effectuation can provide insights into the development, desirability, and actions that should have been taken. The entrepreneur should have focused on managing the paradox of storytelling while leveraging their authentic narrative and storytelling skills to create value and build legitimacy.