To understand the case narrative based on entrepreneurship theories, we can analyze it using two theoretical concepts: storytelling and legitimacy building.
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Storytelling: Storytelling is a crucial aspect of entrepreneurship as it helps entrepreneurs communicate their vision, values, and goals effectively. In the given case, Ellen O’Connor is using storytelling as a means to make her venture more relatable and authentic. By sharing her personal experiences and journey, she is creating a narrative that resonates with her target audience and potential investors. This storytelling approach helps her establish an emotional connection with stakeholders and build trust.
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Legitimacy building: Legitimacy is an important factor for entrepreneurs to gain acceptance and support from various stakeholders. In the case, Ellen O’Connor is using storytelling as a tool for legitimacy building. By sharing her narrative, she is not only showcasing her expertise and passion but also positioning herself as a credible and trustworthy entrepreneur. This legitimacy-building strategy helps her gain the confidence of potential investors, customers, and partners, increasing the chances of success for her venture.
Paradox: The paradox that can be observed in this case is the tension between authenticity and strategic communication. While storytelling is an effective way to build legitimacy and connect with stakeholders, there is a risk of the narrative being perceived as inauthentic or manipulative. Entrepreneurs need to strike a balance between crafting a compelling narrative and ensuring that it genuinely reflects their values and intentions. Ellen O’Connor needs to be mindful of this paradox and ensure that her storytelling approach remains authentic and aligned with her venture’s mission.
In summary, the case narrative can be understood through the lens of entrepreneurship theories by analyzing the concepts of storytelling and legitimacy building. Additionally, the tension between authenticity and strategic communication serves as a paradox that entrepreneurs need to navigate carefully.
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