Strengths: 1. Pioneered the field of integrated hospitality service providers in India geared towards foreign tourists. 2. Diversified portfolio of services including airport transfers, hotel bookings, and tour packages. 3. Connections with other travel agencies and tour operators across the country to provide comprehensive coverage to customers. 4. Gross profit margins ranging from 25 to 30 per cent. 5. Operating out of a large office in central Hyderabad. 6. Tourism is an important and rapidly growing segment of the Indian economy. 7. India has a well-managed railway network, spread across 115,000 kilometres of track and spanning over 7,500 stations. 8. India’s road network is second only to the United States’ in size. 9. Most of India’s major cities have metro services that provide hassle-free transportation for tourists and residents alike.

Weaknesses: 1. Poor customer service due to a lack of accurate forecasting and proper planning. 2. Inability to accurately forecast growth in tourist arrivals. 3. Reliance on back-of-the-envelope calculations for hiring new staff.

Opportunities: 1. India is ranked as the third fastest growing tourist destination in the world. 2. Improvements to visa rules and regulations could potentially result in up to six million more foreign visitors per year. 3. The overall direct employment of the tourism industry is expected to increase to roughly 7.2 million persons by 2022. 4. The 2014/15 national budget for India showed an outlay of approximately INR19 billion to the Ministry of Tourism to further develop the country’s tourism sector.

Threats: 1. Inbound foreign tourist arrivals are seasonal in nature and influenced by India’s weather conditions. 2. Foreign tourists typically prefer to visit the country during the cool winter season and avoid visiting during the hot summer season. 3. Price is one of the most important predictors of travel for foreign tourists, and the Indian rupee has depreciated significantly in relation to the U.S. dollar since 2012. 4. The Indian government is considering launching additional facilities for Western tourists, such as visa-on-arrival and e-visa programs, which could exacerbate the problem of poor customer service due to a lack of accurate forecasting and proper planning.