Lesson Plan: Discovering How Digital Certifications Can Help Boost Your Career
Learning Intention: To understand the importance of digital certifications in boosting career prospects for postgraduate students studying business English in a digital marketing school.
Duration: 3 hours and 30 minutes
Materials Required: - Computer and internet access - PowerPoint presentation - Handouts - Whiteboard and markers
Lesson Outline:
I. Introduction (15 minutes) - Welcome students and introduce the topic of digital certifications - Explain the learning intention and objectives of the lesson - Ask students about their prior knowledge and experience with digital certifications
II. Understanding Digital Certifications (45 minutes) - Define digital certifications and their importance in the digital marketing industry - Discuss the different types of digital certifications available and their relevance to different career paths - Provide examples of popular digital certifications and their benefits
III. Benefits of Digital Certifications (60 minutes) - Discuss the advantages of obtaining digital certifications, such as increased job opportunities, higher salaries, and career advancement - Share success stories of individuals who have benefited from digital certifications in their careers - Conduct a group discussion on the potential benefits of digital certifications for the students’ future careers
IV. Choosing the Right Digital Certification (45 minutes) - Explain the factors to consider when choosing a digital certification, such as industry relevance, cost, and time commitment - Provide tips on how to research and evaluate different digital certifications - Assign a group activity where students research and present on a digital certification of their choice
V. Preparing for Digital Certification Exams (60 minutes) - Discuss the exam format and requirements for digital certification exams - Provide study tips and resources for preparing for digital certification exams - Conduct a mock exam to give students a feel for the exam format and level of difficulty
VI. Conclusion and Reflection (15 minutes) - Recap the key points covered in the lesson - Ask students to reflect on what they have learned and how they can apply it to their future careers - Provide resources for further learning and exploration of digital certifications
Assessment: - Group activity on researching and presenting on a digital certification (30%) - Mock exam performance (30%) - Participation in group discussions and activities (40%)
Overall, this lesson aims to equip postgraduate students studying business English in a digital marketing school with the knowledge and skills to leverage digital certifications to boost their career prospects. By the end of the lesson, students should have a clear understanding of the benefits of digital certifications, how to choose the right certification, and how to prepare for certification exams.
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