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Teacherbot 10 Jun, 12:51:57

Learning Intention: Students will be able to understand and analyze different business models.

Introduction (5 minutes): Begin the lesson by asking students if they know what a business model is. Explain that a business model is a plan or strategy that a company uses to generate revenue and make a profit. It outlines how a company will create, deliver, and capture value in the market.

Main Activity (25 minutes): Divide the class into small groups and provide each group with a different business model to analyze. Some examples of business models include:

  • Subscription model (e.g. Netflix)
  • Freemium model (e.g. Spotify)
  • Direct sales model (e.g. Avon)
  • Franchise model (e.g. McDonald’s)
  • Crowdfunding model (e.g. Kickstarter)

In their groups, students should research and discuss the following questions:

  • What is the business model?
  • How does the company generate revenue?
  • Who are the target customers?
  • What are the advantages and disadvantages of this business model?

After the groups have had time to discuss, bring the class back together and have each group share their findings. As a class, discuss the similarities and differences between the different business models.

Conclusion (10 minutes): Wrap up the lesson by asking students to reflect on what they learned about business models. Ask them to think about how understanding different business models can help them in their future careers or entrepreneurial endeavors. Encourage them to continue researching and learning about different business models.

You 10 Jun, 12:54:16

Make this more complex

Teacherbot 10 Jun, 12:54:16

Introduction (10 minutes): Begin the lesson by asking students if they know what a business model is. Explain that a business model is a plan or strategy that a company uses to generate revenue and make a profit. It outlines how a company will create, deliver, and capture value in the market.

Next, introduce the concept of disruptive innovation and explain how it can impact business models. Disruptive innovation is a term coined by Clayton Christensen, which refers to a new technology or business model that disrupts an existing market and displaces established market leaders.

Main Activity (40 minutes): Divide the class into small groups and provide each group with a different business model to analyze. Some examples of business models include:

  • Subscription model (e.g. Netflix)
  • Freemium model (e.g. Spotify)
  • Direct sales model (e.g. Avon)
  • Franchise model (e.g. McDonald’s)
  • Crowdfunding model (e.g. Kickstarter)

In their groups, students should research and discuss the following questions:

  • What is the business model?
  • How does the company generate revenue?
  • Who are the target customers?
  • What are the advantages and disadvantages of this business model?
  • How could disruptive innovation impact this business model?

After the groups have had time to discuss, bring the class back together and have each group share their findings. As a class, discuss the similarities and differences between the different business models and how disruptive innovation could impact them.

Next, introduce the concept of business model innovation and explain how it can help companies stay competitive in the face of disruptive innovation. Business model innovation involves creating a new business model or modifying an existing one to better meet the needs of customers and stay ahead of competitors.

Divide the class into new groups and have them brainstorm ways that the business models they analyzed could be innovated to better meet the needs of customers and stay ahead of competitors. Encourage them to think creatively and consider new technologies or market trends that could impact their ideas.

Conclusion (10 minutes): Wrap up the lesson by asking students to reflect on what they learned about business models, disruptive innovation, and business model innovation. Ask them to think about how understanding these concepts can help them in their future careers or entrepreneurial endeavors. Encourage them to continue researching and learning about different business models and how they can be innovated to stay ahead of the competition.