Learning Intention: Students will be able to demonstrate effective cold calling for selling a sales training product

Objectives: 1. Students will be able to explain what a cold call is and what it is used for. 2. Students will be able to outline the process and steps for delivering an effective cold call. 3. Students will be able to practice delivering a cold call as if they were selling a sales training product.

Materials Needed: - Whiteboard - Markers - Internet access - Sales training product description

Procedure:

1. Introduction (5 minutes): Ask students what they already know about cold calls. Explain that cold calling is when a salesperson calls a prospective customer with an offer of the product or service they are selling without the customer having expressed any interest.

2. Discussion (10 minutes): On the whiteboard, write the steps for an effective cold call.

a. Proper Greeting b. Short Overview of the Product c. Benefits/Features d. Request Feedback e. Closing Line

Discuss each step and how it can be used to effectively deliver a cold call.

1. Practice (15 minutes): Provide each student with a description of the sales training product they are selling. Give the students 10 minutes to practice delivering their cold call on the phone or in person.

2. Q&A (10 minutes): Ask the students to share their experience with cold calling, including any tips or advice they have. Give students time to ask questions and answer any questions they may have.

3. Conclusion (5 minutes): Summarize the importance of cold calling and the steps necessary to deliver an effective cold call. Remind students that learning how to effectively deliver cold calls can be a valuable skill when attempting to sell products or services.

Evaluation: Students will be assessed based on their performance when delivering their cold call. They will be evaluated on their communication skills, ability to deliver their sales pitch effectively, and overall confidence.