Lesson Title: Introduction to E-Business Management
Learning Intention: Students will understand the basics of e-business management, including the benefits and challenges of conducting business online, and the key components of an e-business strategy.
Introduction (10 minutes): - Begin by asking students if they have ever purchased something online or used a digital service (such as online banking or streaming music). Ask them to share their experiences and what they liked/disliked about the process. - Explain that e-business management is the process of conducting business online, including buying and selling goods and services, marketing, and customer service. - Ask students why they think e-business has become so popular in recent years. Discuss the benefits of e-business, such as convenience, accessibility, and cost-effectiveness.
Body (30 minutes): - Discuss the challenges of e-business, such as security concerns, competition, and the need for a strong online presence. - Introduce the key components of an e-business strategy, including website design, search engine optimization, social media marketing, and customer relationship management. - Provide examples of successful e-businesses and how they have utilized these components to grow their business. - Have students work in small groups to brainstorm ideas for an e-business strategy for a hypothetical business. Encourage them to think about their target audience, unique selling points, and how they can differentiate themselves from competitors.
Conclusion (10 minutes): - Have each group share their ideas for an e-business strategy and discuss as a class. - Summarize the key takeaways from the lesson, including the benefits and challenges of e-business, and the importance of a strong e-business strategy. - Encourage students to continue exploring e-business management and how it can be applied in various industries.
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