Lesson Title: Creating a Digital Strategy for Small Companies

Learning Intention: Students will learn how to create a digital strategy for a small company.

Introduction (10 minutes): - Ask students if they have ever heard of a digital strategy and what they think it means. - Explain that a digital strategy is a plan that outlines how a company will use digital technologies to achieve its goals and objectives. - Discuss the importance of having a digital strategy for small companies, as it can help them compete with larger companies and reach their target audience more effectively.

Body (40 minutes): 1. Define the company’s goals and objectives (10 minutes): - Explain that the first step in creating a digital strategy is to define the company’s goals and objectives. - Ask students to brainstorm some possible goals and objectives for a small company (e.g. increase sales, improve customer engagement, expand the customer base). - Discuss how these goals and objectives can be achieved through digital technologies.

1. Identify the target audience (10 minutes): - Explain that the next step is to identify the company’s target audience. - Ask students to think about who the company’s ideal customer is and what their needs and preferences are. - Discuss how digital technologies can be used to reach and engage with this target audience.

2. Choose the right digital channels (10 minutes): - Explain that there are many different digital channels that a company can use to reach its target audience (e.g. social media, email marketing, search engine optimization). - Ask students to research and evaluate different digital channels and choose the ones that are most appropriate for the company’s goals and target audience. - Discuss the advantages and disadvantages of each channel and how they can be used effectively.

3. Develop a content strategy (10 minutes): - Explain that a content strategy is a plan for creating and sharing content that is relevant and valuable to the target audience. - Ask students to brainstorm some possible types of content that the company could create (e.g. blog posts, videos, infographics). - Discuss how this content can be used to engage with the target audience and achieve the company’s goals.

Conclusion (10 minutes): - Ask students to summarize the key steps in creating a digital strategy for a small company. - Discuss the benefits of having a digital strategy and how it can help small companies compete with larger companies. - Encourage students to apply these principles to their own business ideas or future careers.