Lesson Title: Tone and Voice of a Brand
Learning Intention: Students will be able to use passive voice and phrasal verbs within a pair work discussion focusing on the tone and voice of a brand.
Materials: - Whiteboard and markers - Handout with examples of passive voice and phrasal verbs - Worksheet with questions about the tone and voice of a brand - List of brands for students to choose from
Introduction (10 minutes): 1. Begin by asking students if they have ever thought about the tone and voice of a brand. 2. Write the words “tone” and “voice” on the whiteboard and ask students to define them. 3. Explain that the tone and voice of a brand are important because they help to create a consistent image and message for the brand. 4. Ask students to think of a brand they like and explain why they like it. Encourage them to think about the tone and voice of the brand.
Instruction (20 minutes): 1. Distribute the handout with examples of passive voice and phrasal verbs. 2. Explain that using passive voice and phrasal verbs can help to create a more professional and formal tone for a brand. 3. Model a few examples of how to use passive voice and phrasal verbs in a sentence. 4. Divide students into pairs and give them a list of brands to choose from. 5. Distribute the worksheet with questions about the tone and voice of a brand. 6. Instruct students to work with their partner to answer the questions using passive voice and phrasal verbs. 7. Circulate around the room to provide support and answer any questions.
Application (20 minutes): 1. Ask each pair to share their answers with the class. 2. Encourage the class to provide feedback on the tone and voice of each brand. 3. Discuss how the use of passive voice and phrasal verbs affected the tone and voice of each brand. 4. Ask students to reflect on how they can use passive voice and phrasal verbs in their own writing to create a more professional and formal tone.
Conclusion (10 minutes): 1. Summarize the importance of tone and voice in branding. 2. Ask students to share one thing they learned from the lesson. 3. Collect the worksheets and handouts.
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