Article Review Cover Page

Article Review headline: Title of the article: Marketing’s role in the knowledge economy Author(s): [Author’s Name] Publisher: [Publisher’s Name] Place of Publication: [Place of Publication] Date of Publication: [Date of Publication] Number of pages: [Number of pages]

Name of Article Reviewer: Reviewed By: [Reviewer’s Name] Your ID Card: [Your ID Card] Section: [Section] Date and year of review: [Date and Year of Review]

Set of Criteria’s To Be Used To Review The Selected Research Article

1. Research Title And Reporting Format

Items For Discussion/Checklist: - Appropriateness of the Research topic with respect to the content of the article - The research report is written and organized based on accepted format

1. Quality of Abstract

Items For Discussion/Checklist: - A brief theme sentence to orient the reader about the overall issues used - Clarity of objective - Research methodology used - Major findings of the study - Contribution of the study - Indication of future area of investigation - Identification of key words - Is the number of words in the abstract within acceptable range?

1. Problem Statement

Items For Discussion/Checklist: - Clarity of background & scope of the study - Clarity of the statement of the problem/research gap to be bridged - Clarity of research questions articulated

1. Research Objectives

Items For Discussion/Checklist: - General objectives - Specific objectives

1. Propositions/Hypothesis of the study (if any)

Items For Discussion/Checklist: - Clarity of hypothesis formulated to be tested - Background/Theoretical support for the set hypothesis

1. Review of Related Literature

Items For Discussion/Checklist: - Critical evaluation of the theoretical literature - Critical evaluation of the empirical literature - Organization of the literature review - broad to specific, logical division - Conceptual/Theoretical framework to guide the study - Overall quality and relevance of reviewed literature

1. Research Methodology

Items For Discussion/Checklist: - Description of and justification of the chosen research design/approach - Population and sampling techniques/sample size determination, sampling procedures followed - Quality of research instruments - Reliability and validity issues - Procedures followed for ensuring ethical research

1. Data Presentation, Analysis & Interpretation

Items For Discussion/Checklist: - Presentation of data analysis in line with the research question/research problem - Appropriateness of statistical tools used to analyze the data - Discussion of findings - reliability, limitation, extent to which it is generalizable - Discussion linked with prior research works for possible consistency or inconsistency - Overall quality of analysis focus, accuracy, interpretation inferences

1. Conclusion and Recommendation

Items For Discussion/Checklist: - A statement of conclusion - quality and relevancy - Theoretical and practical contribution - Quality of recommendations - relevance, practicality, importance - Area of further investigation/research identified

1. Referencing

Items For Discussion/Checklist: - Citation appropriateness & consistency - Recency of citations - Citation source mixes - journals, websites, and books