Title: Introduction to Advertising

Level: A1-A2

Objective: By the end of this lesson, students will be able to understand and discuss basic concepts related to advertising, identify different advertising techniques, and create their own simple advertisement.

Materials: - Whiteboard or flipchart - Markers - Handouts with advertisements (print or digital) - Laptop or projector for multimedia presentation (optional)

Warm-up (10 minutes): 1. Begin the lesson by asking students if they can define the term “advertising.” Write their responses on the board. 2. Show a few examples of advertisements (print or digital) and ask students to share their thoughts on what they see and how they feel about them. 3. Discuss as a class: What is the purpose of advertising? Why do companies use it? What are some common advertising techniques?

Vocabulary (10 minutes): 1. Introduce and explain key vocabulary related to advertising, such as product, brand, target audience, slogan, logo, jingle, and endorsement. 2. Provide examples and ask students to repeat and practice using the new vocabulary in sentences.

Main Activity - Analyzing Advertisements (20 minutes): 1. Divide the class into small groups and distribute handouts with different advertisements. 2. In their groups, students should analyze the advertisements and discuss the following questions: - What is the product being advertised? - Who do you think is the target audience? - What advertising techniques can you identify? - What message or feeling does the advertisement convey? 3. After the group discussions, have each group present their findings to the class.

Advertisement Techniques (15 minutes): 1. Present a list of common advertising techniques on the board or using a multimedia presentation. 2. Explain each technique briefly and provide examples. Some techniques to cover may include: - Celebrity endorsement - Emotional appeal - Bandwagon effect - Testimonials - Humor - Repetition - Catchy slogans or jingles 3. Engage the students by asking them to identify which techniques were used in the advertisements they analyzed earlier.

Creating an Advertisement (20 minutes): 1. Divide the class into pairs or small groups. 2. Assign each group a product or service to create an advertisement for (e.g., a new soft drink, a travel agency, a mobile app). 3. Instruct students to brainstorm ideas for their advertisement, considering the target audience, the message they want to convey, and the advertising techniques they want to use. 4. Give students time to create their advertisements, either as a written description or a simple visual representation. 5. Allow each group to present their advertisement to the class, explaining their choices and techniques used.

Wrap-up (5 minutes): 1. Recap the main points discussed during the lesson, emphasizing the purpose of advertising, common techniques, and the importance of understanding target audiences. 2. Encourage students to pay attention to advertisements they encounter in their daily lives and analyze them using the techniques learned in class. 3. Assign a short homework task for students to find and bring an advertisement to the next class, ready to discuss and analyze.

Note: Adjust the timing of each activity based on the needs and pace of your students.