This is a billboard where we can find a man wearing a black sweater. I chose this man to showcase the sweater and allow the audience to visualize how it would look on them. I selected a font style that would capture the attention of the audience and ensure that the brand name and slogan are the focal point of the billboard. The large size of the text ensures that the brand name and slogan are the first things the audience sees when they look at the billboard. The sticker that says “30% OFF” is intended to inform the audience that the clothes are on sale. I used yellow color and a red border for the sticker to attract the attention of the audience. The black circle in the middle represents the brand logo, and the yellow numbers are the brand’s phone number.