Criteria for assessing tone, style, and conventions that are engaging and appropriate to the audience, purpose, discipline, and platform:

1. Audience Engagement: The rubric should evaluate how effectively the tone, style, and conventions used in the communication engage the intended audience. It should consider whether the language and approach used are relatable, interesting, and captivating for the target audience.

2. Appropriateness to Purpose: The rubric should assess whether the tone, style, and conventions align with the purpose of the communication. It should consider whether the chosen approach effectively conveys the intended message, whether it is persuasive, informative, or entertaining, depending on the purpose.

3. Discipline Relevance: The rubric should evaluate whether the tone, style, and conventions used are appropriate for the specific discipline or field of study. It should consider whether the communication adheres to the conventions and expectations of the discipline, such as using technical terminology correctly or following specific formatting guidelines.

4. Platform Suitability: The rubric should assess whether the tone, style, and conventions are suitable for the chosen platform or medium of communication. It should consider whether the communication effectively utilizes the features and limitations of the platform, such as using visuals or interactive elements in digital platforms or adapting the style for different mediums like academic papers or social media posts.

5. Clarity and Coherence: The rubric should evaluate whether the tone, style, and conventions used contribute to the overall clarity and coherence of the communication. It should consider whether the language and approach used help convey the message clearly and logically, avoiding ambiguity or confusion.

6. Grammar and Mechanics: The rubric should assess the correct usage of grammar, punctuation, spelling, and other mechanics of writing. It should consider whether the communication adheres to the standard conventions of the language and demonstrates a high level of proficiency in writing skills.

7. Creativity and Originality: The rubric should evaluate the level of creativity and originality in the tone, style, and conventions used. It should consider whether the communication goes beyond generic or clichéd approaches and demonstrates innovative or unique elements that capture the audience’s attention.

8. Consistency: The rubric should assess the consistency of tone, style, and conventions throughout the communication. It should consider whether the chosen approach is maintained consistently, avoiding abrupt shifts or inconsistencies that may confuse or disengage the audience.

9. Adaptability: The rubric should evaluate the ability to adapt the tone, style, and conventions to different contexts or situations. It should consider whether the communication demonstrates flexibility in adjusting the approach to suit different audiences, purposes, disciplines, or platforms.

10. Overall Impact: The rubric should assess the overall impact of the tone, style, and conventions used in the communication. It should consider whether the chosen approach effectively achieves the desired outcomes, such as engaging the audience, conveying the message, or influencing the readers’ perceptions or actions.