Search engine optimization (SEO) is the process of optimizing content, webpages, and websites in order to receive organic, unpaid traffic from search engines such as Google, Yahoo, and Bing. SEO is an important marketing skill because it helps businesses to increase website visibility, reach, and ultimately draw in more prospective customers.

To learn SEO, it’s important to have a basic understanding of how search engines work. You should also familiarize yourself with keyword research, optimizing content and HTML, link building, backlinking, and website analytics. Additionally, it’s helpful to keep up with SEO news and the latest trends in SEO development.

There are many great resources available to help people learn SEO. There are ebooks, how-to guides, and online courses available, as well as informative blogs and forums. It’s also important to keep up with developments in SEO technology and changes to search engine algorithms. Lastly, attending trade shows, webinars, and other events related to SEO can also help increase one’s knowledge.