Sales data: The company can analyze its sales data to understand which shops are selling more of their batters and which ones are not. This can help them identify the shops that need to be targeted for getting the batters in return.

Customer feedback: The company can collect feedback from its customers about the availability of their batters in different shops. This can help them identify the shops that are not stocking their products and take necessary action.

Market research reports: The company can refer to market research reports to understand the demand for their products in different regions. This can help them identify the shops that are likely to have a higher demand for their batters.

Competitor analysis: The company can analyze the sales data of its competitors to understand which shops are stocking their products. This can help them identify the shops that are likely to be open to stocking their batters as well.

Social media analytics: The company can monitor social media platforms to understand which shops are being talked about by their customers. This can help them identify the shops that are popular among their target audience and target them for getting the batters in return.