Fiama is a brand of premium personal care products owned by ITC Limited. In India, Fiama products are available at modern retail outlets (chain stores and supermarkets) and online stores. The Fiama product line includes shower gels, body washes, shampoos, conditioners, soaps and other skin care products.

Fiama’s primary competitors include Lux from Unilever and Vivel from ITC.

When it comes to store layout for Fiama and its competitors, it may vary depending on the outlet format. For supermarkets, both Fiama and its competitors would need to showcase their products in designated aisles so that customers can easily find them. Setting up an eye-catching display with promotional signage and relevant product information is advisable.

Fiama and its competitors can also approach convenience stores and chemists to stock their products. In this case, their products can be placed in shelves and racks near the front counter so customers can easily find them and make quick purchases.

In terms of location, Fiama and its competitors should look to expand their presence in both urban and rural areas. They should also focus on commonly visited locations, such as shopping malls and airports, where there is usually a higher volume of footfall. This can help increase the visibility of their products and create brand awareness.