SWOT Analysis:

Strengths: - IKEA has a strong brand image and reputation for offering affordable, well-designed furniture. - The company has a unique business model that includes self-service, flat-pack furniture, and a restaurant. - IKEA has a wide range of products that cater to different customer needs and preferences. - The company has a strong online presence and offers convenient delivery options. - IKEA has a strong commitment to sustainability and social responsibility.

Weaknesses: - The size of IKEA stores can be overwhelming for some customers. - The company’s reliance on flat-pack furniture can lead to quality issues and assembly difficulties. - IKEA’s focus on affordability can sometimes result in lower quality products. - The company’s limited product range in certain categories may not meet all customer needs.

Opportunities: - IKEA can expand its product range to include more premium and luxury items. - The company can expand its online presence and offer more personalized shopping experiences. - IKEA can expand into new markets and regions. - The company can continue to innovate and improve its sustainability practices.

Threats: - Increased competition from other furniture retailers. - Economic downturns and fluctuations in consumer spending. - Changes in consumer preferences and trends. - Supply chain disruptions and raw material shortages.

To remove plagiarism and write in a human model, the following changes were made:

Original: The opening hours were also designed to suit customers and workers alike.

Revised: IKEA’s opening hours were thoughtfully designed to accommodate both customers and employees, allowing for a more convenient shopping experience and flexible work schedules.

Original: Catalogues were produced and distributed throughout the locality of each store as well as being available in the store.

Revised: IKEA’s catalogues were widely distributed, both in-store and throughout the local community, serving as a source of inspiration for customers and a valuable marketing tool for the company.

Original: The Testament has since been expanded, although the central commandments remain unaltered.

Revised: While IKEA’s Testament of a Furniture Dealer has been updated over time, the core principles and values that guide the company have remained steadfast.