Answer: The IKEA culture emphasizes thriftiness, attention to detail, and extreme cost-consciousness. The company values preserving its Swedishness and particularly the Småland roots of IKEA. Älmhult, the birthplace of IKEA, is considered the heart and spiritual home of the company. As for countries to shop at IKEA, the company has expanded beyond Scandinavia and has stores in Europe, Asia, Asia-Pacific, and North America.